Especially during the last quarter of every year, we enter the festival cycle of almost all major religions and this year is no exception. In all media whether it’s print, television, hoarding and billboards, online, we see a lot of promotional activities of various brands.

With passage of time the trend and custom has been preserved, but new elements got introduced to this religious festival from time to time by every generation. For the past few years web presence has made a dramatic entry and has induced a positive vibe to this festival, more and more of Durga Puja Committee or the Organizing bodies are …